Gift cards are great alternative to classical gifts especially when you don’t know what exactly the person whom you are giving the gift wants. With gift certificates you can give him many options to choose from, and you can only be wrong if you chose the wrong category for that person. However it’s always easier to be general than to be specific and it’s easy to guess which category is the best for recipient from his age, gender, and interests. For example children like toys and they vary according to gender so you have to make sure your gift certificate/gift card include the type of toys that they like.
Some gift certificates come with specific title like happy mother’s day gift card, and some contain restrictions like expiry date, limitation of use, and administrative fees. So don’t jump and buy the first gift card you find online especially with todays many scams and crap online offers.